AdTech and MarTech

Most reporting disagreements are one system counting clicks and another counting people.

What this covers

The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.

  • Server side conversion tracking that survives blockers
  • Lead routing from the ad to the person who follows it up
  • Cost per lead reporting, not vanity click metrics
  • One record per customer across the tools you already pay for

Built on: Meta Conversions API Google Ads API PostHog webhook routing

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