AdTech and MarTech in Cromwell.
Most reporting disagreements are one system counting clicks and another counting people.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Nearly half of New Zealand's export cherries come from the Cromwell Basin. When picking starts, AI keeps orders, staff and export paperwork moving.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Cromwell, up close.
Horticulture is a mainstay of Central Otago, and nearly half of New Zealand's export cherries are grown in the Cromwell Basin.
Central Otago is the most southerly wine region, and most of its plantings are Pinot Noir.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
Good questions, answered
What does this look like for a Cromwell business?
Central Otago is wine, horticulture, and a tourism corridor that connects Wānaka and Queenstown - AI here turns short seasons into solid years. We scope one workflow, ship it to production, and prove the return before expanding.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
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