AdTech and MarTech in Rotorua.
Most reporting disagreements are one system counting clicks and another counting people.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
Rotorua runs on forestry, wood processing and one of the country's busiest visitor economies. We build AI that handles bookings, timber orders and the reporting behind both.
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Business in Rotorua.
Rotorua is known for agriculture, forestry and wood processing, geothermal and tourism, and it is one of New Zealand's most-visited cities.
In 2021 Te Uru Rākau New Zealand Forest Service located one of its two headquarters in Rotorua.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Questions Rotorua businesses ask
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
Where do you start?
With the workflow costing the most time or the most leads. Most reporting disagreements are one system counting clicks and another counting people.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
Talk to us about adtech and martech
StartContact us
Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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