AdTech and MarTech in Motueka.
Most reporting disagreements are one system counting clicks and another counting people.
When picking starts, Motueka growers take on hundreds of seasonal workers. We automate onboarding, timesheets and payday filing so harvest is not buried in forms.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Motueka, up close.
Motueka is a horticulture hub that hosts hundreds of seasonal workers at harvest, and horticulture and fruit growing is the Tasman District's biggest export industry.
Motueka is also the name of a hop variety grown in the district. Harvest brings hundreds of seasonal workers for fruit crops and hops.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
Good questions, answered
What does this look like for a Motueka business?
Motueka is hops, apples, and a steady tourism flow toward Abel Tasman - AI here helps growers and operators handle peak weeks without panic. We scope one workflow, ship it to production, and prove the return before expanding.
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
Is our data kept in New Zealand?
Kiwi Dynamics hosts its own infrastructure in New Zealand, under New Zealand governance. If personal information ever has to go offshore, privacy principle 12 requires comparable protection.
Let's chat
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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