AdTech and MarTech in Blenheim.
Most reporting disagreements are one system counting clicks and another counting people.
When harvest peaks in March, rosters, contractor invoices and compliance records all land at once. We automate that paperwork so vintage gets your full attention.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
Blenheim, up close.
Marlborough is New Zealand's largest wine region, with almost 31,000 hectares of vines, around two thirds of the national total.
Marlborough put New Zealand on the international wine stage with its Sauvignon Blanc in the 1980s. Grape harvest runs to mid-April and peaks in March, with seasonal wine work from late January to May.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Straight answers
What does this look like for a Blenheim business?
Marlborough is wine, aquaculture, and tourism - three industries running on tight margins where AI quickly pays for itself. We scope one workflow, ship it to production, and prove the return before expanding.
Where do you start?
With the workflow costing the most time or the most leads. Most reporting disagreements are one system counting clicks and another counting people.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Talk to us about adtech and martech
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