AdTech and MarTech in Invercargill.
Most reporting disagreements are one system counting clicks and another counting people.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
From Tiwai Point to the dairy sheds, Southland businesses run lean crews. We automate rosters, reporting and invoicing so fewer hours go to the office.
Business in Invercargill.
Southland's economy rests on agriculture and processing, and the New Zealand Aluminium Smelter at Tiwai Point, across the harbour from Bluff, is the country's only aluminium smelter.
Tiwai Point has secured its energy supply to at least 2044. Most New Zealand dairy herds calve in spring, July to September.
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Good questions, answered
What does this look like for an Invercargill business?
Southland businesses are stoic, practical, and patient - AI gets traction when it shows up working, not promised. We scope one workflow, ship it to production, and prove the return before expanding.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
Let's chat
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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