AdTech and MarTech in Nelson.

Most reporting disagreements are one system counting clicks and another counting people.

Seafood, forestry and horticulture move through Nelson every day. We build AI that handles the shipping paperwork, compliance records and invoicing that follow them.

Not your typical AI agency.

Honest about what AI can and cannot do

Ships the one workflow that pays for itself

Hours given back, never the size of the invoice

*Every engagement is scoped and quoted up front. Results vary by workflow and business.

Business in Nelson.

Nelson Tasman has the fastest growing blue economy in the country, and Nelson is home to Australasia's biggest fishing port.

Sealord, Talley's and NZ King Salmon all operate from the region. Nelson Anniversary Day falls on on or near 1 February.

Small crew or big organisation, the busywork is the same :)

Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.

*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.

How the work runs

We find the one workflow costing Nelson businesses the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.

What adtech and martech means here

The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.

  • Server side conversion tracking that survives blockers
  • Lead routing from the ad to the person who follows it up
  • Cost per lead reporting, not vanity click metrics
  • One record per customer across the tools you already pay for

Questions Nelson businesses ask

Is this a talk or a build?

Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.

Where do you start?

With the workflow costing the most time or the most leads. Most reporting disagreements are one system counting clicks and another counting people.

What does this look like for a Nelson business?

Nelson is creative, outdoorsy, and full of clever small businesses - AI here is about giving owner-operators their evenings back. We scope one workflow, ship it to production, and prove the return before expanding.

What happens when the Holidays Act is replaced?

The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.

Can it keep track of ACC levies?

Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.

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