AdTech and MarTech in Dunedin.
Most reporting disagreements are one system counting clicks and another counting people.
Dunedin runs on health, education and professional services, where every hour lost to paperwork is an hour away from students, patients and clients. We give it back.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Business in Dunedin.
Dunedin's economy is led by healthcare and social assistance, education and training, and professional, scientific and technical services, and the University of Otago contributes about 15 per cent of the city's GDP.
The University of Otago supports about 9 per cent of Dunedin's workforce. Otago Anniversary Day falls on on or near 23 March.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Good questions, answered
What does this look like for a Dunedin business?
Dunedin pairs a strong university research culture with practical southern businesses. AI here means proven tools, not hype. We scope one workflow, ship it to production, and prove the return before expanding.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Where do you start?
With the workflow costing the most time or the most leads. Most reporting disagreements are one system counting clicks and another counting people.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
Let's chat
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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