AdTech and MarTech in Auckland.
Most reporting disagreements are one system counting clicks and another counting people.
Auckland makes around 38 per cent of New Zealand's GDP across a wide mix of services. We build AI that clears the admin so teams stay on billable work.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Business in Auckland.
Auckland produces around 38 per cent of New Zealand's GDP and leans on no single industry; professional, scientific and technical services is the largest, at about 11 per cent of the region's GDP.
Food and beverage manufacturers in Auckland make up 30 per cent of the country's food and beverage manufacturing businesses. Auckland Anniversary Day falls on the Monday closest to 29 January.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Good questions, answered
What does this look like for an Auckland business?
Auckland businesses move fast and pay the highest wages in the country - AI that automates real work pays back here before anywhere else. We scope one workflow, ship it to production, and prove the return before expanding.
Where do you start?
With the workflow costing the most time or the most leads. Most reporting disagreements are one system counting clicks and another counting people.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
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