AdTech and MarTech in Whangārei.
Most reporting disagreements are one system counting clicks and another counting people.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Whangārei moves timber out and fuel in through Marsden Point. We automate the dispatch records, contractor paperwork and invoicing for the firms that keep it running.
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Business in Whangārei.
Northport at Marsden Point is New Zealand's northernmost deep-water port and mostly exports logs, woodchip and timber, while Channel Infrastructure's Marsden Point terminal imports fuel for Auckland and Northland.
Auckland and Northland make up about 40 per cent of New Zealand's fuel demand, supplied through the Marsden Point terminal.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
Straight answers
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Where do you start?
With the workflow costing the most time or the most leads. Most reporting disagreements are one system counting clicks and another counting people.
Can it remind us about the annual return?
Yes. Every company must file an annual return with the Companies Office each year, separate from its tax return.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
Talk to us about adtech and martech
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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