AdTech and MarTech in Palmerston North.
Most reporting disagreements are one system counting clicks and another counting people.
Palmerston North moves freight for much of the country and hosts the Linton and Ohakea defence bases. We automate dispatch, bookings and reporting for the firms serving them.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Palmerston North, up close.
The Manawatū economy spans distribution and logistics, construction, manufacturing, agritech and research science, and Palmerston North is home to the Linton and Ohakea defence bases.
Te Utanganui, the central New Zealand distribution hub, connects road, rail, air and sea networks from Palmerston North. Wellington Anniversary Day falls on on or near 22 January.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Good questions, answered
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
Where do you start?
With the workflow costing the most time or the most leads. Most reporting disagreements are one system counting clicks and another counting people.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
Let's chat
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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