AdTech and MarTech in Hamilton.
Most reporting disagreements are one system counting clicks and another counting people.
Hamilton mixes healthcare, manufacturing and the agritech that turns up at Fieldays every June. We build AI for the admin those businesses still do by hand.
Business in Hamilton.
Healthcare is Hamilton's largest employment sector at 16 per cent of jobs, alongside manufacturing, logistics, education and tech, and the University of Waikato and Wintec make it a centre of learning and research.
Fieldays at Mystery Creek is the Southern Hemisphere's largest agricultural event. Fieldays runs at Mystery Creek every June.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Good questions, answered
Where do you start?
With the workflow costing the most time or the most leads. Most reporting disagreements are one system counting clicks and another counting people.
What does this look like for a Hamilton business?
Hamilton sits at the centre of NZ's biggest agri-economy. AI here is about turning farm and supply-chain data into action - fast. We scope one workflow, ship it to production, and prove the return before expanding.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
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