AdTech and MarTech in Paraparaumu.
Most reporting disagreements are one system counting clicks and another counting people.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
More than a quarter of Kāpiti workers are self-employed, many in tech. One-person businesses feel admin hardest, so we automate GST, invoicing and follow-ups first.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
What Paraparaumu runs on.
Kāpiti is growing food and beverage, tech, tourism and the creative industries, and food and beverage manufacturing has a long history in the district.
Kāpiti's self-employment rate was 27.8 per cent in 2022, against 16 per cent nationally.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Straight answers
What does this look like for a Paraparaumu business?
The Kāpiti Coast is fast-growing, commuter-rich, and full of small businesses serving a busy local market - AI here means clean service at scale. We scope one workflow, ship it to production, and prove the return before expanding.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
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