AdTech and MarTech in Wellington.
Most reporting disagreements are one system counting clicks and another counting people.
Wellington runs on government, tech and screen, and most of that work runs on documents. We build AI that reads, drafts and files them, on New Zealand infrastructure.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Business in Wellington.
Wellington is home to New Zealand's public sector, which makes up 17 per cent of the city's workforce, alongside tech and fintech, gaming, screen, and food and beverage.
Wellington is a UNESCO City of Film, known for its post-production work. Wellington Anniversary Day falls on on or near 22 January.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
Straight answers
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
What does this look like for a Wellington business?
Wellington runs on policy, tech, and tight talent pools. AI here is about scaling expertise - not replacing it. We scope one workflow, ship it to production, and prove the return before expanding.
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
Can it remind us about the annual return?
Yes. Every company must file an annual return with the Companies Office each year, separate from its tax return.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
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