AdTech and MarTech in Gisborne.
Most reporting disagreements are one system counting clicks and another counting people.
Cyclone Gabrielle hit about half of Tairāwhiti's horticulture land. As businesses rebuild, we automate the quoting, reporting and scheduling that eats the week.
How it works in Gisborne
We find the one workflow costing Gisborne businesses the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Gisborne, up close.
Tairāwhiti's economy is dominated by the primary sector, with agriculture, horticulture and forestry around 20 per cent of direct GDP, and more than a quarter of the regional economy depends directly on Eastland Port.
More than one in four households in the region has someone whose job depends on forestry.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
Good questions, answered
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
What does this look like for a Gisborne business?
Tairāwhiti runs on horticulture, forestry, and tight-knit communities - AI here is about lightening admin so people stay on the land and the boat. We scope one workflow, ship it to production, and prove the return before expanding.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
Talk to us about adtech and martech
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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