AdTech and MarTech in Wānaka.
Most reporting disagreements are one system counting clicks and another counting people.
What adtech and martech means here
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
- Server side conversion tracking that survives blockers
- Lead routing from the ad to the person who follows it up
- Cost per lead reporting, not vanity click metrics
- One record per customer across the tools you already pay for
Wānaka businesses gear up for ski season from June, then summer visitors. We automate rostering, bookings and guest messages so small teams handle big weeks.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
What Wānaka runs on.
Wānaka's visitor economy centres on its lakes, mountains and ski areas, Cardrona, Treble Cone and Snow Farm, which operate from June to October.
Lake Wanaka Tourism has more than 450 member businesses. Ski areas operate from June to October.
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Straight answers
Where do you start?
With the workflow costing the most time or the most leads. Most reporting disagreements are one system counting clicks and another counting people.
Do you actually work on adtech and martech?
The plumbing behind paid acquisition: the pixels, the server side events, the lead routing, and the reporting that tells you cost per lead rather than cost per click.
Is this a talk or a build?
Both, depending on what you need. We speak on adtech and martech, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.
Can AI help with payday filing?
It can prepare it. Employers file employment information every payday, within 2 working days when filing electronically, and automation can have it ready for a person to check.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Talk to us about adtech and martech
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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