Lead response time for law firms.

Reply before the person calls the second firm on their list.

Legal enquiries are high value and slow to arrive, which makes each one worth handling properly. They often come in during a stressful moment for the person enquiring, and they are usually contacting more than one firm at once. Most response tooling is either a generic auto-reply that tells the person nothing, or it lives inside a platform that only watches one channel. Enquiries arrive by phone, form, email, text and social, and the ones that come in at the wrong moment are the ones that go cold.

What it covers for
partners and practice managers

Software that responds to a new enquiry the moment it lands, so the person hears back from you before they hear back from anyone else.

  • First response within seconds, on every channel
  • Replies in your own wording, not a template
  • Answers the obvious questions before a human is involved
  • Escalates to a person the moment the enquiry needs one
  • Works the same at 9am and 9pm
  • Every response logged against the enquiry

Built around how partners and practice managers work

The business that replies first usually wins the job, and that has almost nothing to do with being the best. We build the layer that responds immediately in your voice, with your information, whatever time the enquiry arrives, so your team is following up a conversation rather than starting one.

  • Enquiries answered before the person contacts another firm
  • Practice area identified before it reaches a fee earner
  • Conflict checks started early
  • Enquiries that are not for you handled well anyway

Alongside the systems you already use, or instead of them.

We build around your own enquiry flow, as a web app and an iOS and Android app, on our own post-trained models where they fit. Keep the CRM and the job management software you use today and connect the two, or let the new tool take their place. We do not buy or sell leads, and we do not run a marketplace.

*Every engagement is scoped and quoted up front. Results vary by workflow and business.

Questions partners and practice managers ask

Will it sound like a robot?

That is the main thing we work on. We build it on your own wording and the answers your team already gives, and the failure case is always to hand over to a person rather than to guess.

What happens if it does not know the answer?

It says so and escalates. We would rather it pass a question to a human than invent something, and we build it to fail in that direction on purpose.

Will it give legal advice?

No. It is built to gather and route, not to advise, and anything that edges toward advice is handed to a person.

How do you handle confidentiality?

It is a design constraint from the first conversation rather than a feature. What is collected and where it lives is decided with you before anything is built.

Can it work out the practice area?

Usually yes, well enough to route. Where it is ambiguous it is built to pass to a person with the detail attached rather than to pick.

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