Lead qualification for law firms.

Practice area and scope known before a fee earner is involved.

Legal enquiries are high value and slow to arrive, which makes each one worth handling properly. They often come in during a stressful moment for the person enquiring, and they are usually contacting more than one firm at once. Generic qualification asks generic questions. What makes an enquiry good for you is specific: the suburb, the job size, the timeframe, whether they already have consent, whether they are insured, whether they have three other quotes.

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What it covers for
partners and practice managers

Software that works out which enquiries are worth your time before anybody on your team spends an hour finding out.

Qualified against your own criteria, not a template
Asks the questions your team would ask anyway
Budget and timeframe surfaced before a site visit
Out of area and out of scope handled politely
Everything captured in the first conversation
Scored so your team knows what to open first

Built around how partners and practice managers work

The cost of a bad lead is not the lead, it is the site visit, the quote and the two follow ups before it goes quiet. We build qualification around your own criteria, so what reaches your team is work you would actually take.

Enquiries answered before the person contacts another firm
Practice area identified before it reaches a fee earner
Conflict checks started early
Enquiries that are not for you handled well anyway

Alongside the systems you already use, or instead of them.

We build around your own enquiry flow, as a web app and an iOS and Android app, on our own post-trained models where they fit. Keep the CRM and the job management software you use today and connect the two, or let the new tool take their place. We do not buy or sell leads, and we do not run a marketplace.

Talk to us about your enquiries

*Every engagement is scoped and quoted up front. Results vary by workflow and business.

More for partners and practice managers

Straight answers

Who decides what counts as a good lead?

You do. We build the criteria from how you already decide, then adjust it as you see what comes through.

Will it turn away work we would have taken?

It is built to hand over rather than reject when it is unsure. Anything borderline goes to a person with the reasoning attached.

Will it give legal advice?

No. It is built to gather and route, not to advise, and anything that edges toward advice is handed to a person.

How do you handle confidentiality?

It is a design constraint from the first conversation rather than a feature. What is collected and where it lives is decided with you before anything is built.

Can it work out the practice area?

Usually yes, well enough to route. Where it is ambiguous it is built to pass to a person with the detail attached rather than to pick.

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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.