Lead routing for trade businesses.
Straight to whoever is closest and actually free.
A trade business takes most of its enquiries by phone, and most of them arrive while somebody is under a house, up a ladder or driving between jobs. The work that pays for the week is the same work that stops anybody answering the phone, so the enquiries arrive at exactly the worst moment. Routing rules in most systems are static and shallow. They do not know who is on leave, who is already at capacity, or who picked up the last three, so the same person gets buried while somebody else sits idle.
What it covers for
plumbers, electricians, builders and the trades around them
Software that gets each enquiry to the right person immediately, so nothing sits in a shared inbox waiting for somebody to claim it.
- Routed by area, service, value or workload
- Knows who is available and who is not
- Reassigned automatically when nobody picks it up
- Owned by a person, not a shared inbox
- Escalates before it goes cold, not after
- Visible so nothing silently stalls
Built around how plumbers, electricians, builders and the trades around them work
A shared inbox is where responsibility goes to be diluted. Everybody can see the enquiry and nobody owns it. We build routing around how your team is actually organised, by area, trade, workload or whoever is genuinely free.
- Calls answered while the team is on the tools
- Urgent jobs separated from price shoppers
- Quotes followed up without anybody remembering
- Out of area enquiries handled before a site visit
Alongside the systems you already use, or instead of them.
We build around your own enquiry flow, as a web app and an iOS and Android app, on our own post-trained models where they fit. Keep the CRM and the job management software you use today and connect the two, or let the new tool take their place. We do not buy or sell leads, and we do not run a marketplace.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
More for plumbers, electricians, builders and the trades around them
- Lead response time for trade businesses
- Missed calls for trade businesses
- Lead qualification for trade businesses
- After hours enquiries for trade businesses
- Quote follow up for trade businesses
- Website enquiries for trade businesses
- CRM data entry for trade businesses
- Reviews and referrals for trade businesses
- Lead routing software for every industry
- Lead software for plumbers, electricians, builders and the trades around them
Questions plumbers, electricians, builders and the trades around them ask
We are a small team, is this overkill?
Often it is, and we will say so. Two people with a clear rule do not need software. It starts to matter when enquiries arrive faster than anybody can triage them.
Can we route by suburb?
Yes, and for anybody with vans or a travel radius that is usually the first rule worth building.
We are a two person operation, is this worth it?
Sometimes not, and we will tell you. It starts to pay when you are losing calls you never find out about, which is usually the point where one person cannot both do the work and answer the phone.
Can it tell an emergency from a quote request?
Yes, built from your own definition of urgent. A burst pipe and a bathroom renovation get handled differently from the first message.
Will it work with our job management software?
Generally yes. We build to what you already use rather than asking you to move, because moving job management systems mid year is its own disaster.
Talk to us about your enquiries
StartContact us
Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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