Lead qualification for trade businesses.

Know it is in your area and worth the van trip before you go.

A trade business takes most of its enquiries by phone, and most of them arrive while somebody is under a house, up a ladder or driving between jobs. The work that pays for the week is the same work that stops anybody answering the phone, so the enquiries arrive at exactly the worst moment. Generic qualification asks generic questions. What makes an enquiry good for you is specific: the suburb, the job size, the timeframe, whether they already have consent, whether they are insured, whether they have three other quotes.

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What it covers for
plumbers, electricians, builders and the trades around them

Software that works out which enquiries are worth your time before anybody on your team spends an hour finding out.

Qualified against your own criteria, not a template
Asks the questions your team would ask anyway
Budget and timeframe surfaced before a site visit
Out of area and out of scope handled politely
Everything captured in the first conversation
Scored so your team knows what to open first

Built around how plumbers, electricians, builders and the trades around them work

The cost of a bad lead is not the lead, it is the site visit, the quote and the two follow ups before it goes quiet. We build qualification around your own criteria, so what reaches your team is work you would actually take.

Calls answered while the team is on the tools
Urgent jobs separated from price shoppers
Quotes followed up without anybody remembering
Out of area enquiries handled before a site visit

Alongside the systems you already use, or instead of them.

We build around your own enquiry flow, as a web app and an iOS and Android app, on our own post-trained models where they fit. Keep the CRM and the job management software you use today and connect the two, or let the new tool take their place. We do not buy or sell leads, and we do not run a marketplace.

Talk to us about your enquiries

*Every engagement is scoped and quoted up front. Results vary by workflow and business.

More for plumbers, electricians, builders and the trades around them

Questions plumbers, electricians, builders and the trades around them ask

Who decides what counts as a good lead?

You do. We build the criteria from how you already decide, then adjust it as you see what comes through.

Will it turn away work we would have taken?

It is built to hand over rather than reject when it is unsure. Anything borderline goes to a person with the reasoning attached.

We are a two person operation, is this worth it?

Sometimes not, and we will tell you. It starts to pay when you are losing calls you never find out about, which is usually the point where one person cannot both do the work and answer the phone.

Can it tell an emergency from a quote request?

Yes, built from your own definition of urgent. A burst pipe and a bathroom renovation get handled differently from the first message.

Will it work with our job management software?

Generally yes. We build to what you already use rather than asking you to move, because moving job management systems mid year is its own disaster.

Lets find the leak

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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.