Lead qualification for real estate agencies.

Buyers and potential vendors separated at the first message.

Property enquiries arrive in bursts, usually in the evening and almost always about a specific listing. The agent who responds first tends to get the appraisal conversation, and the ones who respond on Monday are talking to somebody who has already met another agent. Generic qualification asks generic questions. What makes an enquiry good for you is specific: the suburb, the job size, the timeframe, whether they already have consent, whether they are insured, whether they have three other quotes.

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What it covers for
agents and agency principals

Software that works out which enquiries are worth your time before anybody on your team spends an hour finding out.

Qualified against your own criteria, not a template
Asks the questions your team would ask anyway
Budget and timeframe surfaced before a site visit
Out of area and out of scope handled politely
Everything captured in the first conversation
Scored so your team knows what to open first

Built around how agents and agency principals work

The cost of a bad lead is not the lead, it is the site visit, the quote and the two follow ups before it goes quiet. We build qualification around your own criteria, so what reaches your team is work you would actually take.

Listing enquiries answered in the evening
Buyers separated from potential vendors
Viewings booked without a phone tag exchange
Every enquiry attributed to the right agent

Alongside the systems you already use, or instead of them.

We build around your own enquiry flow, as a web app and an iOS and Android app, on our own post-trained models where they fit. Keep the CRM and the job management software you use today and connect the two, or let the new tool take their place. We do not buy or sell leads, and we do not run a marketplace.

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*Every engagement is scoped and quoted up front. Results vary by workflow and business.

More for agents and agency principals

Questions agents and agency principals ask

Who decides what counts as a good lead?

You do. We build the criteria from how you already decide, then adjust it as you see what comes through.

Will it turn away work we would have taken?

It is built to hand over rather than reject when it is unsure. Anything borderline goes to a person with the reasoning attached.

Can it tell a buyer from a potential vendor?

That is usually the first thing we build, because they are worth completely different amounts to you and they arrive through the same form.

Does it handle enquiries from the portals?

Yes, wherever the enquiry reaches an inbox or a system we can read. The aim is one queue rather than four places to check.

Will it book viewings?

It can, against real availability. For a vendor conversation it is usually better to qualify and hand over to the agent rather than book automatically.

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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.