Technology, media and marketing in Kerikeri.
Generated content that reads as generated costs more brand equity than the traffic it earns.
New kiwifruit orchards keep going in around Kerikeri, and every hectare adds rosters, compliance records and invoices. We build AI that keeps the paperwork in step.
What technology, media and marketing means here
Where the technology stack meets the way a business actually gets found and remembered. Content production that does not read as machine written, and the measurement to tell whether any of it worked.
- Content pipelines with a human editor in the loop, always
- Programmatic pages that answer a real question, not keyword filler
- Attribution that survives ad blockers and cookie loss
- Brand and voice held consistent across everything generated
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Kerikeri, up close.
Kerikeri-Waipapa is the largest and fastest growing centre in the Far North, with a strong horticulture industry, and kiwifruit is Northland's largest and most valuable crop.
Kerikeri-Waipapa accounts for 26 per cent of all regional employment in horticulture. Kiwifruit picking and packhouse work run from about March to mid-June.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Good questions, answered
Do you actually work on technology, media and marketing?
Where the technology stack meets the way a business actually gets found and remembered. Content production that does not read as machine written, and the measurement to tell whether any of it worked.
Where do you start?
With the workflow costing the most time or the most leads. Generated content that reads as generated costs more brand equity than the traffic it earns.
What does this look like for a Kerikeri business?
Kerikeri is horticulture, tourism, and a fast-growing lifestyle community - AI here is about connecting orchard, paddock, and storefront. We scope one workflow, ship it to production, and prove the return before expanding.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Let's chat
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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