Technology, media and marketing in Dunedin.

Generated content that reads as generated costs more brand equity than the traffic it earns.

Not your typical AI agency.

We say when AI is not the answer

Production first, demo second

You keep the hours, the data and the system

*Every engagement is scoped and quoted up front. Results vary by workflow and business.

Dunedin runs on health, education and professional services, where every hour lost to paperwork is an hour away from students, patients and clients. We give it back.

What technology, media and marketing means here

Where the technology stack meets the way a business actually gets found and remembered. Content production that does not read as machine written, and the measurement to tell whether any of it worked.

  • Content pipelines with a human editor in the loop, always
  • Programmatic pages that answer a real question, not keyword filler
  • Attribution that survives ad blockers and cookie loss
  • Brand and voice held consistent across everything generated

How much is the admin really costing you?

Nine hours a week of admin is 468 hours a year. That could drop to about 52.*

*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.

Dunedin, up close.

Dunedin's economy is led by healthcare and social assistance, education and training, and professional, scientific and technical services, and the University of Otago contributes about 15 per cent of the city's GDP.

The University of Otago supports about 9 per cent of Dunedin's workforce. Otago Anniversary Day falls on on or near 23 March.

From one-person trades to national organisations, we find the hours :)

Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.

*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.

Good questions, answered

Where do you start?

With the workflow costing the most time or the most leads. Generated content that reads as generated costs more brand equity than the traffic it earns.

Do you actually work on technology, media and marketing?

Where the technology stack meets the way a business actually gets found and remembered. Content production that does not read as machine written, and the measurement to tell whether any of it worked.

Is this a talk or a build?

Both, depending on what you need. We speak on technology, media and marketing, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.

Does scheduling handle public holidays?

It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.

What does the Privacy Act 2020 mean for AI?

The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.

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