Natural language and speech recognition in Masterton.

Speech recognition trained on American English mangles New Zealand place names, which is exactly the field a booking depends on.

Farms, forestry crews and Martinborough vineyards all do business through Masterton. We automate the quoting, job tracking and invoicing that keeps them supplied.

Small crew or big organisation, the busywork is the same :)

Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.

*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.

Masterton, up close.

Agriculture and forestry are the Wairarapa's most important industries, and Masterton is the services and commercial hub for that farming and forestry economy.

Grape growing and winemaking around Martinborough is the core of the Wairarapa's horticulture.

Built differently, on purpose.

Honest about what AI can and cannot do

Ships the one workflow that pays for itself

Hours given back, never the size of the invoice

*Every engagement is scoped and quoted up front. Results vary by workflow and business.

How much is the admin really costing you?

Nine hours a week of admin is 468 hours a year. That could drop to about 52.*

*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.

What natural language and speech recognition means here

Understanding what people actually said, and what they meant. Call transcription, voice agents that answer the phone, and language models that read the free text nobody has time to read.

  • Call recording, transcription and summary straight into your CRM
  • Voice agents that handle after hours calls and book real jobs
  • Free text triage: enquiries, complaints and forms sorted on arrival
  • Accent and te reo aware handling rather than a US default

Good questions, answered

Where do you start?

With the workflow costing the most time or the most leads. Speech recognition trained on American English mangles New Zealand place names, which is exactly the field a booking depends on.

Is this a talk or a build?

Both, depending on what you need. We speak on natural language and speech recognition, and we build the systems behind it. The advice is the same either way, and it is free of charge until there is a scope to quote.

Do you actually work on natural language and speech recognition?

Understanding what people actually said, and what they meant. Call transcription, voice agents that answer the phone, and language models that read the free text nobody has time to read.

Can it keep track of ACC levies?

Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.

Do you work with Xero?

Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.

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