Growth marketing for roofers.
The version of growth marketing that roofing companies still use a year after launch.
Roofing companies need software built around their week, not against it.
Roofers quote off photos, chase weather windows, and juggle insurance jobs that all move at different speeds.
Fast, accurate quoting from a photo is the single biggest lever for a roofing business's close rate.
Measure-ups turned into quotes with GST shown correctly, and job photos filed for restricted building work records.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Made for New Zealand paperwork.
Marketing tied to booked work and paid invoices, not clicks, so you know which town and which channel actually pays.
- GST at 15 per cent
- Restricted work needs an LBP
- Holidays Act until August 2028
Less admin.
More weekend.
No theatre.
What growth marketing covers
The shape of the result for roofing companies: A weekly number you can act on, not a monthly slide deck.
- Positioning and offer work before a dollar goes to media
- Paid search and paid social, built and managed in-house
- Lifecycle email and SMS wired to your CRM
- A single dashboard covering spend, leads, and closed revenue
- No AI theatre
- No annual contracts
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Straight answers
Can you work with our existing systems?
Yes. The default growth marketing stack we reach for is Google Ads API, Meta Marketing API, HubSpot, Claude, Looker Studio, but we'll bend it around whatever you already run - Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
What's a typical engagement length for roofing companies?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
Does it keep up with KiwiSaver changes?
It has to. The minimum employer contribution rose to 3.5 per cent on 1 April 2026 and rises to 4 per cent on 1 April 2028.
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