Growth marketing for optometrists.
Optometry practices-grade growth marketing, shipped by people who've done it before.
Eye test recalls, bookings and patient messages handled automatically, with patient information protected under the Privacy Act 2020.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
How Kiwi Dynamics works
We find the one workflow costing optometry practices the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Where optometry practices actually lose hours and dollars.
Optometrists balance eye tests, recalls, and frame sales, with recall reminders often the first thing to slip.
Recall reminders and insurance or funding queries are the recurring admin load behind every optometry front desk.
Made for New Zealand paperwork.
Marketing tied to booked work and paid invoices, not clicks, so you know which town and which channel actually pays.
- Serious breaches get reported
- 11 public holidays, plus yours
- ACC levies set by industry
One workflow.
In production.
In weeks.
What growth marketing covers
What changes for optometry practices after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided.
- Positioning and offer work before a dollar goes to media
- Paid search and paid social, built and managed in-house
- Lifecycle email and SMS wired to your CRM
- A single dashboard covering spend, leads, and closed revenue
- No annual contracts
- No AI theatre
Straight answers
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
What tools do you build growth marketing on?
For growth marketing we usually reach for Google Ads API, Meta Marketing API, HubSpot, Claude, Looker Studio. We're tool-agnostic at heart - we pick what your optometry practice team can actually run after we hand the build over, not what looks good on a vendor sticker.
What's the smallest engagement you'd take on?
A two-week paid discovery for optometry practices that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
Talk to us about growth marketing
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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