Growth marketing for gyms.
Growth marketing that fits a gym's week, not the other way around.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Spots members going quiet and follows up personally, timed around school holidays and the start of each term.
Made for New Zealand paperwork.
Marketing tied to booked work and paid invoices, not clicks, so you know which town and which channel actually pays.
- Four school terms a year
- 11 public holidays, plus yours
- KiwiSaver now 3.5 per cent
Gyms need software built around their week, not against it.
Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
How the work runs
We find the one workflow costing gyms the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
One workflow.
In production.
In weeks.
What growth marketing covers
A weekly number you can act on, not a monthly slide deck.
- Positioning and offer work before a dollar goes to media
- Paid search and paid social, built and managed in-house
- Lifecycle email and SMS wired to your CRM
- A single dashboard covering spend, leads, and closed revenue
- No shelfware or licences you do not use
- No annual contracts
Questions gyms ask
Has this actually shipped for a real gym?
Yes. A weekly number you can act on, not a monthly slide deck. We'll share comparable engagements on the call.
Will this run on our own infrastructure?
Yes, where it makes sense. Growth marketing can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Google Ads API, Meta Marketing API, HubSpot, Claude, Looker Studio but the architecture supports your existing platform choices.
When does growth marketing actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a gym - so the savings start landing before the rest of the build is finished.
Can it remind us about the annual return?
Yes. Every company must file an annual return with the Companies Office each year, separate from its tax return.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
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