Growth marketing for dog groomers.
Built for the dog groomer who's already tried the off-the-shelf option and bounced off it.
Appointments, reminders and pet notes handled automatically, so nobody has to put the clippers down for the phone.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
The friction dog groomers hit that other industries don't.
Groomers run tight appointment slots where a single no-show leaves an expensive gap in the day.
Booking confirmations and reminder texts are the simplest lever for cutting no-shows in a grooming business.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
What growth marketing actually does
We run the whole growth function: the offer, the channels that reach your buyers, and the reporting that shows which of it actually paid. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
Small team.
Real systems.
Zero fluff.
What growth marketing covers
We'd call the engagement a success when dog groomers are using the system without thinking about us.
- Positioning and offer work before a dollar goes to media
- Paid search and paid social, built and managed in-house
- Lifecycle email and SMS wired to your CRM
- A single dashboard covering spend, leads, and closed revenue
- No AI theatre
- No shelfware or licences you do not use
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Questions dog groomers ask
What tools do you build growth marketing on?
For growth marketing we usually reach for Google Ads API, Meta Marketing API, HubSpot, Claude, Looker Studio. We're tool-agnostic at heart - we pick what your dog groomer team can actually run after we hand the build over, not what looks good on a vendor sticker.
Anyone else in this space using growth marketing?
Plenty. A weekly number you can act on, not a monthly slide deck. The interesting question is rarely "does it work" - it's "is your team ready to use the output." That's what we'd scope on the call.
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
Let's chat
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