AI email marketing for plumbers.
For plumbing businesses who want results in weeks, not a year-long transformation programme.
An AI agency, minus the theatre.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Quotes with GST shown correctly, job sheets and invoices done from the van, so evenings are not spent on paperwork.
Built around how New Zealand works.
Campaigns planned around school holidays, public holidays including Matariki, and the seasons your customers actually buy in.
- 11 public holidays, plus yours
- Four school terms a year
- GST at 15 per cent
Where plumbing businesses actually lose hours and dollars.
Plumbers lose jobs to whoever answers the phone first, and most calls come in while they're already under a sink.
Missed calls, slow quotes, and unchased invoices are the three leaks that cost plumbing businesses the most money.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
One workflow.
In production.
In weeks.
What AI email marketing covers
If we build the right slice first, plumbing businesses feel the difference inside the first month.
- AI-drafted sequences for welcome, abandoned cart, re-engagement, and post-purchase flows
- List segmentation by actual behaviour, not just tags someone forgot to update
- Automatic subject-line and send-time testing - keeps the winner, drops the rest
- Deliverability and unsubscribe monitoring so your sender reputation stays clean
- No AI theatre
- No shelfware or licences you do not use
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Good questions, answered
How fast could we have AI email marketing in production?
Eight to ten weeks for most plumbing businesses. Faster if your data is in good shape and slower if we're untangling a legacy integration first. We'll give you a realistic number on the scoping call rather than the optimistic one.
What's the smallest engagement you'd take on?
A two-week paid discovery for plumbing businesses that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
Anyone else in this space using AI email marketing?
Plenty. Average client sees open rates lift 24% once send times and subject lines are actually tested. The interesting question is rarely "does it work" - it's "is your team ready to use the output." That's what we'd scope on the call.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
Let's chat
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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