AI email marketing for optometrists.
AI email marketing that fits an optometry practice's week, not the other way around.
Made for New Zealand paperwork.
Campaigns planned around school holidays, public holidays including Matariki, and the seasons your customers actually buy in.
- 11 public holidays, plus yours
- Four school terms a year
- Serious breaches get reported
Eye test recalls, bookings and patient messages handled automatically, with patient information protected under the Privacy Act 2020.
If we build the right slice first, optometry practices feel the difference inside the first month. Average client sees open rates lift 24% once send times and subject lines are actually tested. Kiwi Dynamics
What years of building for optometry practices taught us.
Optometrists balance eye tests, recalls, and frame sales, with recall reminders often the first thing to slip.
Recall reminders and insurance or funding queries are the recurring admin load behind every optometry front desk.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Good questions, answered
How long does AI email marketing take to ship for optometry practices?
We aim for a working pilot inside 4-6 weeks - narrow scope, real optometry practices data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Who owns the code and the model setup?
You do, on delivery. We deploy AI email marketing into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Klaviyo sits in your account too - we don't operate it from ours.
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
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