Law firms are some of the most efficient operators in New Zealand - which means the easy wins from AI email marketing are usually already taken. The brief we accept is the one focused on the workflow you've tried to fix twice and given up on.
Built for the law firm who's already tried the off-the-shelf option and bounced off it.
Our goal is to give law firms a three-day weekend, so people can spend more time with their families and the people they love :)
What AI email marketing actually does
Email marketing that writes, segments, and tests itself. AI drafts on-brand sequences, splits your list by real behaviour, and runs subject-line tests automatically - so campaigns go out on schedule without someone rebuilding them from scratch every month.
- 01 AI-drafted sequences for welcome, abandoned cart, re-engagement, and post-purchase flows
- 02 List segmentation by actual behaviour, not just tags someone forgot to update
- 03 Automatic subject-line and send-time testing - keeps the winner, drops the rest
- 04 Deliverability and unsubscribe monitoring so your sender reputation stays clean
Built on: Klaviyo Mailchimp Postmark Claude Vercel
Without Kiwi Dynamics
With Kiwi Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI email marketing runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for law firms first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI email marketing compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
The two or three things that decide whether this works for law firms.
- Law firms bill for judgement, but a huge share of the week still goes on intake, document review, and status updates.
- New matter intake and routine client updates are the two places firms lose the most billable time to admin.
How we build AI email marketing for law firms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a law firm business, so value lands before the build is finished. AI-managed email sequences.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing law firms the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for law firms
What changes for law firms after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Average client sees open rates lift 24% once send times and subject lines are actually tested.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
What's the realistic timeline for AI email marketing with a law firm?
Most law firms have their first usable slice in week 5 or 6. We'd rather ship narrow and real than broad and aspirational - your team gets to use the thing well before the engagement is "done".
What does AI email marketing cost for a law firm?
Pilots start from a fixed scope priced to land a measurable result inside 6 weeks. Pricing depends on data volume, integration complexity, and whether you need us on managed services afterwards. We'll quote precisely after a 30-minute scoping call.
Do you have proof this works for law firms?
Direct case study: Average client sees open rates lift 24% once send times and subject lines are actually tested. Happy to walk you through full numbers on a call.
What happens if we want to swap a vendor out later?
AI email marketing is built behind a small adapter layer specifically so swapping a model provider or a data source is a one-day job, not a re-architecture. Klaviyo, Mailchimp, Postmark, Claude, Vercel are our defaults, but the build is intentionally portable.
Twenty minutes, your call.
You describe what's broken. We'll tell you what we'd actually do about it.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.