Every gym business we've worked with has a different definition of "broken". AI email marketing only earns its keep when it solves the specific definition you'd give it on a bad day - which is why our first call is mostly listening.
For gyms who want results in weeks, not a year-long transformation programme.
Our goal is to give gyms a three-day weekend, so people can spend more time with their families and the people they love :)
What AI email marketing actually does
Email marketing that writes, segments, and tests itself. AI drafts on-brand sequences, splits your list by real behaviour, and runs subject-line tests automatically - so campaigns go out on schedule without someone rebuilding them from scratch every month.
- 01 AI-drafted sequences for welcome, abandoned cart, re-engagement, and post-purchase flows
- 02 List segmentation by actual behaviour, not just tags someone forgot to update
- 03 Automatic subject-line and send-time testing - keeps the winner, drops the rest
- 04 Deliverability and unsubscribe monitoring so your sender reputation stays clean
Built on: Klaviyo Mailchimp Postmark Claude Vercel
Without Kiwi Dynamics
With Kiwi Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI email marketing runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for gyms first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI email marketing compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
The two or three things that decide whether this works for gyms.
- Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
- Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
How we build AI email marketing for gyms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a gym business, so value lands before the build is finished. AI-managed email sequences.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing gyms the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for gyms
Average client sees open rates lift 24% once send times and subject lines are actually tested. For gyms, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How fast could we have AI email marketing in production?
Eight to ten weeks for most gyms. Faster if your data is in good shape and slower if we're untangling a legacy integration first. We'll give you a realistic number on the scoping call rather than the optimistic one.
What's the smallest engagement you'd take on?
A two-week paid discovery for gyms that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
Anyone else in this space using AI email marketing?
Plenty. Average client sees open rates lift 24% once send times and subject lines are actually tested. The interesting question is rarely "does it work" - it's "is your team ready to use the output." That's what we'd scope on the call.
What if our gym doesn't have any data ready?
Most don't. Getting the data into shape - ingestion, cleaning, the lightweight contracts you need before any model is useful - is part of the engagement. For AI email marketing specifically, we typically run that work on Klaviyo, Mailchimp, Postmark, Claude, Vercel and assume messy starting conditions from day one.
Twenty minutes, your call.
You describe what's broken. We'll tell you what we'd actually do about it.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.