AI email marketing for electricians.
Built for the electrical contractor who's already tried the off-the-shelf option and bounced off it.
Job paperwork, quotes with GST at 15 per cent and invoice follow-ups handled automatically between call-outs.
What AI email marketing actually does
Email marketing that writes, segments, and tests itself. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
How the work runs
We find the one workflow costing electrical contractors the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
Small team.
Real systems.
Zero fluff.
What AI email marketing covers
If we build the right slice first, electrical contractors feel the difference inside the first month.
- AI-drafted sequences for welcome, abandoned cart, re-engagement, and post-purchase flows
- List segmentation by actual behaviour, not just tags someone forgot to update
- Automatic subject-line and send-time testing - keeps the winner, drops the rest
- Deliverability and unsubscribe monitoring so your sender reputation stays clean
- No AI theatre
- No shelfware or licences you do not use
The two or three things that decide whether this works for electrical contractors.
Electricians juggle callouts, compliance certificates, and quoting, usually from the front seat of a van.
Certificates of compliance and quote turnaround are where electrical businesses either look professional or lose the job.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Good questions, answered
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Average client sees open rates lift 24% once send times and subject lines are actually tested.
What tools do you build AI email marketing on?
For AI email marketing we usually reach for Klaviyo, Mailchimp, Postmark, Claude, Vercel. We're tool-agnostic at heart - we pick what your electrical contractor team can actually run after we hand the build over, not what looks good on a vendor sticker.
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
Will it work alongside Fergus or Tradify?
We build around the tools you already run instead of replacing them. Fergus and Tradify are both job management tools built in New Zealand for trades.
Let's chat
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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