AI email marketing for builders.
Building companies-grade AI email marketing, shipped by people who've done it before.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Records of Building Work, photos and variations organised as the job runs, ready for the code compliance certificate.
What AI email marketing actually does
Email marketing that writes, segments, and tests itself. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Small team.
Real systems.
Zero fluff.
What you get
The shape of the result for building companies: Average client sees open rates lift 24% once send times and subject lines are actually tested.
- AI-drafted sequences for welcome, abandoned cart, re-engagement, and post-purchase flows
- List segmentation by actual behaviour, not just tags someone forgot to update
- Automatic subject-line and send-time testing - keeps the winner, drops the rest
- Deliverability and unsubscribe monitoring so your sender reputation stays clean
- No AI theatre
- No annual contracts
The pattern across most building companies we work with.
Builders run multiple sites at once, and the paperwork behind each one grows faster than anyone has time to manage.
Variations, supplier orders, and client updates are the admin layer that determines whether a build stays on schedule.
Good questions, answered
Do you have proof this works for building companies?
Direct case study: Average client sees open rates lift 24% once send times and subject lines are actually tested. Happy to walk you through full numbers on a call.
What happens if we want to swap a vendor out later?
AI email marketing is built behind a small adapter layer specifically so swapping a model provider or a data source is a one-day job, not a re-architecture. Klaviyo, Mailchimp, Postmark, Claude, Vercel are our defaults, but the build is intentionally portable.
What does AI email marketing cost for a building company?
Pilots start from a fixed scope priced to land a measurable result inside 6 weeks. Pricing depends on data volume, integration complexity, and whether you need us on managed services afterwards. We'll quote precisely after a 30-minute scoping call.
Will it work alongside Fergus or Tradify?
We build around the tools you already run instead of replacing them. Fergus and Tradify are both job management tools built in New Zealand for trades.
Can reminders follow the new WoF rules?
They need to. From 1 November 2026 many light vehicles aged 4 to 14 years move to a WoF every two years, and new vehicles get their second WoF at 4 years.
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