Custom software development for optometrists.
Business systems built for you, built around how an optometry practice actually works.
Optometry practices need software built around their week, not against it.
Optometrists balance eye tests, recalls, and frame sales, with recall reminders often the first thing to slip.
Recall reminders and insurance or funding queries are the recurring admin load behind every optometry front desk.
Eye test recalls, bookings and patient messages handled automatically, with patient information protected under the Privacy Act 2020.
How the work runs
We find the one workflow costing optometry practices the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
Knows the New Zealand rules.
Business systems wired into the tools New Zealand organisations already run, like Xero, so data is entered once and stays consistent.
- Xero, founded in New Zealand
- GST at 15 per cent
- Serious breaches get reported
Small team.
Real systems.
Zero fluff.
What custom software development covers
We'd call the engagement a success when optometry practices are using the system without thinking about us.
- Internal systems for jobs, quotes, stock, rosters and reporting
- Client and supplier portals with proper logins and permissions
- Integrations with Xero, Microsoft 365, Google Workspace and the tools you already run
- Code, data and hosting accounts owned by you from day one
- No annual contracts
- No AI theatre
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Questions optometry practices ask
Who owns the code and the model setup?
You do, on delivery. We deploy custom software development into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. TypeScript sits in your account too - we don't operate it from ours.
How do you price custom software development engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most optometry practices are surprised how small the first cheque is.
How long does custom software development take to ship for optometry practices?
We aim for a working pilot inside 4-6 weeks - narrow scope, real optometry practices data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
Can it remind us about the annual return?
Yes. Every company must file an annual return with the Companies Office each year, separate from its tax return.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
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