App development for optometrists.
The version of app development that optometry practices still use a year after launch.
Built around how New Zealand works.
Apps in New Zealand English that keep working on patchy rural coverage, with personal information handled under the Privacy Act 2020.
- Serious breaches get reported
- Personal data sent offshore
- Holidays Act until August 2028
Eye test recalls, bookings and patient messages handled automatically, with patient information protected under the Privacy Act 2020.
What we keep hearing from NZ optometry practices.
Optometrists balance eye tests, recalls, and frame sales, with recall reminders often the first thing to slip.
Recall reminders and insurance or funding queries are the recurring admin load behind every optometry front desk.
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Less admin.
More weekend.
No theatre.
What app development covers
The shape of the result for optometry practices: You get a working build on your own phone early in the project, so decisions are made on the real app rather than on slides.
- iOS, Android and web from one team, on one codebase where it fits
- Backend, database and admin screens built alongside the app
- App Store and Google Play releases handled for you
- Screens designed with your staff and customers before code is written
- No AI theatre
- No shelfware or licences you do not use
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Good questions, answered
How do you price app development engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most optometry practices are surprised how small the first cheque is.
Will this run on our own infrastructure?
Yes, where it makes sense. App development can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Expo, React Native, Swift, Kotlin, Next.js, Postgres but the architecture supports your existing platform choices.
Has this actually shipped for a real optometry practice?
Yes. You get a working build on your own phone early in the project, so decisions are made on the real app rather than on slides. We'll share comparable engagements on the call.
What happens when the Holidays Act is replaced?
The Employment Leave Act 2026 replaces it on 6 August 2028. Until then payroll follows the current Holidays Act, so leave calculations need to handle today's rules and the changeover.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
Talk to us about app development
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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