AI social media for gyms.
Built for the gym who's already tried the off-the-shelf option and bounced off it.
Spots members going quiet and follows up personally, timed around school holidays and the start of each term.
How the work runs
We find the one workflow costing gyms the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Small crew or big organisation, the busywork is the same :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Where gyms actually lose hours and dollars.
Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
Knows the New Zealand rules.
Social posts drafted in your voice around local events and seasons, scheduled and approved without taking your evening.
- Four school terms a year
- Holidays Act until August 2028
- Xero, founded in New Zealand
Small team.
Real systems.
Zero fluff.
What you get
Posting cadence up 5x, hours spent per week down to one.
- Captions and hashtags trained on your brand voice
- Pulls and rotates assets from your existing photo library
- Schedules across platforms with NZ-time aware posting
- Replies to DMs and comments with human-in-the-loop
- No annual contracts
- No shelfware or licences you do not use
Good questions, answered
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Posting cadence up 5x, hours spent per week down to one.
What's the smallest engagement you'd take on?
A two-week paid discovery for gyms that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
What if our gym doesn't have any data ready?
Most don't. Getting the data into shape - ingestion, cleaning, the lightweight contracts you need before any model is useful - is part of the engagement. For AI social media specifically, we typically run that work on Claude, Buffer, Meta Graph API, Vercel and assume messy starting conditions from day one.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
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