When a plumbing business asks us about AI outbound sales, the first question we put back is the same one every time: which part of your week, if it disappeared, would change how you feel on a Friday? We start the build from that answer.
The version of AI outbound sales that plumbing businesses still use a year after launch.
Our goal is to give plumbing businesses a three-day weekend, so people can spend more time with their families and the people they love :)
What AI outbound sales actually does
An AI sales agent that runs your outbound - researches prospects, personalises the pitch, sends the first 3 touches, and only hands a warm reply to a human. Hits the activity numbers no SDR can keep up with, without the spammy blast feel.
- 01 Lookalike prospect lists built from your best existing customers
- 02 Personalised first-touch emails and LinkedIn messages - not templated
- 03 Auto-followups across email + SMS until they reply or opt out
- 04 Warm replies routed straight to your CRM with full context
Built on: Claude + GPT-4 for messaging Apollo / Clay for enrichment HubSpot or your existing CRM Twilio for SMS, Gmail / Outlook for email
Without Kiwi Dynamics
With Kiwi Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI outbound sales runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for plumbing businesses first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI outbound sales compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
Plumbing businesses need software built around their week, not against it.
- Plumbers lose jobs to whoever answers the phone first, and most calls come in while they're already under a sink.
- Missed calls, slow quotes, and unchased invoices are the three leaks that cost plumbing businesses the most money.
How we build AI outbound sales for plumbing businesses.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a plumbing business business, so value lands before the build is finished. Outbound that doesn't sleep.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing plumbing businesses the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for plumbing businesses
One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer - 3× the meetings booked, same pipeline cost. For plumbing businesses, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
When does AI outbound sales actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a plumbing business - so the savings start landing before the rest of the build is finished.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
What's the realistic outcome for plumbing businesses?
One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer - 3× the meetings booked, same pipeline cost. We don't promise tenfold lifts because we don't see them outside of marketing decks.
Will this run on our own infrastructure?
Yes, where it makes sense. AI outbound sales can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude + GPT-4 for messaging, Apollo / Clay for enrichment, HubSpot or your existing CRM, Twilio for SMS, Gmail / Outlook for email but the architecture supports your existing platform choices.
Worth a conversation?
Even if you don't end up working with us, you'll leave the call knowing what's worth building.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.