When a gym asks us about AI outbound sales, the first question we put back is the same one every time: which part of your week, if it disappeared, would change how you feel on a Friday? We start the build from that answer.
Gyms · Applied AI
The version of AI outbound sales that gyms still use a year after launch.
What AI outbound sales actually does
An AI sales agent that runs your outbound — researches prospects, personalises the pitch, sends the first 3 touches, and only hands a warm reply to a human. Hits the activity numbers no SDR can keep up with, without the spammy blast feel.
- 01 Lookalike prospect lists built from your best existing customers
- 02 Personalised first-touch emails and LinkedIn messages — not templated
- 03 Auto-followups across email + SMS until they reply or opt out
- 04 Warm replies routed straight to your CRM with full context
Built on: Claude + GPT-4 for messaging Apollo / Clay for enrichment HubSpot or your existing CRM Twilio for SMS, Gmail / Outlook for email
Without Kiwi Dynamics
With Kiwi Dynamics
Field notes
What years of building for gyms taught us.
- Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
- Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
How we build AI outbound sales for gyms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a gym business, so value lands before the build is finished. Outbound that doesn't sleep.
Talk to usThe outcome for gyms
One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer — 3× the meetings booked, same pipeline cost. For gyms, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
What's a typical engagement length for gyms?
Six to twelve weeks for the build, then a short managed-services month while the system goes from "shipped" to "owned by your team". After that you keep us on retainer if you want, or take it from there yourself.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call – fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
Can you walk us through a comparable build?
Yes – on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer — 3× the meetings booked, same pipeline cost.
Can you work with our existing systems?
Yes. The default AI outbound sales stack we reach for is Claude + GPT-4 for messaging, Apollo / Clay for enrichment, HubSpot or your existing CRM, Twilio for SMS, Gmail / Outlook for email, but we'll bend it around whatever you already run – Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Worth a conversation?
Even if you don't end up working with us, you'll leave the call knowing what's worth building.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.