AI outbound sales for gyms.
The version of AI outbound sales that gyms still use a year after launch.
Spots members going quiet and follows up personally, timed around school holidays and the start of each term.
How the work runs
We find the one workflow costing gyms the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
Built around how New Zealand works.
Builds prospect lists from public New Zealand business records like the NZBN register and drafts outreach for a person to approve.
- An annual return every year
- Four school terms a year
- KiwiSaver now 3.5 per cent
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
What years of building for gyms taught us.
Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
Less admin.
More weekend.
No theatre.
What you get
One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer - 3× the meetings booked, same pipeline cost.
- Lookalike prospect lists built from your best existing customers
- Personalised first-touch emails and LinkedIn messages - not templated
- Auto-followups across email + SMS until they reply or opt out
- Warm replies routed straight to your CRM with full context
- No AI theatre
- No annual contracts
Good questions, answered
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
Can you work with our existing systems?
Yes. The default AI outbound sales stack we reach for is Claude + GPT-4 for messaging, Apollo / Clay for enrichment, HubSpot or your existing CRM, Twilio for SMS, Gmail / Outlook for email, but we'll bend it around whatever you already run - Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. One NZ SaaS team replaced two outbound SDRs with an AI agent + one closer - 3× the meetings booked, same pipeline cost.
Is our data kept in New Zealand?
Kiwi Dynamics hosts its own infrastructure in New Zealand, under New Zealand governance. If personal information ever has to go offshore, privacy principle 12 requires comparable protection.
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
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