AI recruiting for gyms.
Gyms-grade AI recruiting, shipped by people who've done it before.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Spots members going quiet and follows up personally, timed around school holidays and the start of each term.
Knows the New Zealand rules.
Screens applicants and sorts the new-starter paperwork, from payday filing to KiwiSaver at the new 3.5 per cent minimum.
- KiwiSaver now 3.5 per cent
- Payday filing, every payday
- Four school terms a year
The shape of every gym brief we've seen.
Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
What changes for gyms after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Time-to-shortlist drops from 3 weeks to 4 days. Kiwi Dynamics
Small crew or big organisation, the busywork is the same :)
The questions a public sector buyer asks, answered up front: privacy impact, the NZISM, where the data lives and how an algorithm is held to account.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Definitely not a typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Straight answers
What if our gym doesn't have any data ready?
Most don't. Getting the data into shape - ingestion, cleaning, the lightweight contracts you need before any model is useful - is part of the engagement. For AI recruiting specifically, we typically run that work on Claude, Vapi, Workable, SEEK API, Vercel and assume messy starting conditions from day one.
What's the smallest engagement you'd take on?
A two-week paid discovery for gyms that aren't sure whether the build is worth doing at all. You get a one-page write-up of what we'd build, what we'd skip, and what it would cost. About 30% of those discoveries end with us recommending you don't proceed.
How fast could we have AI recruiting in production?
Eight to ten weeks for most gyms. Faster if your data is in good shape and slower if we're untangling a legacy integration first. We'll give you a realistic number on the scoping call rather than the optimistic one.
Can you work to the NZISM?
The NZISM is the government's information security manual and is written for vendors serving agencies as well as the agencies themselves, so government-adjacent work should be built to it.
Does it keep up with KiwiSaver changes?
It has to. The minimum employer contribution rose to 3.5 per cent on 1 April 2026 and rises to 4 per cent on 1 April 2028.
Talk to us about AI recruiting
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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