AI personalisation for plumbers.
AI personalisation that fits a plumbing business's week, not the other way around.
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Quotes with GST shown correctly, job sheets and invoices done from the van, so evenings are not spent on paperwork.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
How it works in New Zealand
We find the one workflow costing plumbing businesses the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
What AI personalisation actually does
Every customer sees the right product, message, and offer - based on what they've bought, browsed, and asked. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
What years of building for plumbing businesses taught us.
Plumbers lose jobs to whoever answers the phone first, and most calls come in while they're already under a sink.
Missed calls, slow quotes, and unchased invoices are the three leaks that cost plumbing businesses the most money.
Less admin.
More weekend.
No theatre.
What you get
If we build the right slice first, plumbing businesses feel the difference inside the first month.
- Per-customer recommendations across web and email
- Dynamic landing pages tailored to traffic source
- Lifecycle messaging triggered by real behaviour
- GDPR + NZ Privacy Act compliant by default
- No AI theatre
- No annual contracts
Straight answers
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Has this actually shipped for a real plumbing business?
Yes. Conversion lift of 18-32% over generic site experiences. We'll share comparable engagements on the call.
Can you work with our existing systems?
Yes. The default AI personalisation stack we reach for is Claude, Vercel Edge, Postgres, Klaviyo, but we'll bend it around whatever you already run - Xero, HubSpot, Shopify, Cin7, your own in-house apps. The discovery week maps every data source before any build starts.
Can it help with health and safety records?
It can keep them organised. A business must notify WorkSafe of notifiable events and keep those records for at least five years.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
Talk to us about AI personalisation
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Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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