Physiotherapists are some of the most efficient operators in New Zealand - which means the easy wins from AI personalisation are usually already taken. The brief we accept is the one focused on the workflow you've tried to fix twice and given up on.
For physiotherapists who want results in weeks, not a year-long transformation programme.
Our goal is to give physiotherapists a three-day weekend, so people can spend more time with their families and the people they love :)
What AI personalisation actually does
Every customer sees the right product, message, and offer - based on what they've bought, browsed, and asked. Built on first-party data, no creepy tracking required.
- 01 Per-customer recommendations across web and email
- 02 Dynamic landing pages tailored to traffic source
- 03 Lifecycle messaging triggered by real behaviour
- 04 GDPR + NZ Privacy Act compliant by default
Built on: Claude Vercel Edge Postgres Klaviyo
Without Kiwi Dynamics
With Kiwi Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI personalisation runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for physiotherapists first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI personalisation compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
The friction physiotherapists hit that other industries don't.
- Physio clinics run tight appointment books where a single no-show or late reschedule costs real revenue.
- ACC paperwork, rebooking, and treatment plan follow-ups eat the hours physios would rather spend with patients.
How we build AI personalisation for physiotherapists.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a physiotherapist business, so value lands before the build is finished. AI personalised CX.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing physiotherapists the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for physiotherapists
What changes for physiotherapists after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Conversion lift of 18-32% over generic site experiences.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How quickly can we see something running?
Week three for a clickable internal demo against real data. Week six for a slice your team can actually use. We hold ourselves to those numbers because they're what stops a project drifting into "endless discovery".
Is AI personalisation worth it for a smaller physiotherapist?
Often, yes - and counterintuitively the ROI is sometimes faster than for the big end of town because there's less integration overhead. We'll tell you honestly on the scoping call if it isn't.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Conversion lift of 18-32% over generic site experiences.
What tools do you build AI personalisation on?
For AI personalisation we usually reach for Claude, Vercel Edge, Postgres, Klaviyo. We're tool-agnostic at heart - we pick what your physiotherapist team can actually run after we hand the build over, not what looks good on a vendor sticker.
One reply, one direction.
We don't run sequences or follow-up automation. One useful answer, one decision on your side.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.