Optometry practices · Applied AI

Built for the optometry practice who's already tried the off-the-shelf option and bounced off it.

Most optometry practices we talk to aren't short of dashboards or tools – they're short of an hour back in the week. That's the lens we put on AI personalisation: not a tech showcase, but a careful look at the one or two workflows where a optometry practice is paying for the same problem to be solved twice.

What AI personalisation actually does

Every customer sees the right product, message, and offer – based on what they've bought, browsed, and asked. Built on first-party data, no creepy tracking required.

  • 01 Per-customer recommendations across web and email
  • 02 Dynamic landing pages tailored to traffic source
  • 03 Lifecycle messaging triggered by real behaviour
  • 04 GDPR + NZ Privacy Act compliant by default

Built on: Claude Vercel Edge Postgres Klaviyo

Sector context

Where optometry practices actually lose hours and dollars.

  • Optometrists balance eye tests, recalls, and frame sales, with recall reminders often the first thing to slip.
  • Recall reminders and insurance or funding queries are the recurring admin load behind every optometry front desk.
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How we build AI personalisation for optometry practices.

We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a optometry practice business, so value lands before the build is finished. AI personalised CX.

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The outcome for optometry practices

The shape of the result for optometry practices: Conversion lift of 18-32% over generic site experiences. Built on Claude, hardened with the rest of the stack as it scales.

Not your typical AI agency.

Honest about what AI can and cannot do

Ships the one workflow that pays for itself

Hours given back, never the size of the invoice

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*Every engagement is scoped and quoted up front. Results vary by workflow and business.

How much is not automating costing you?

Nine hours a week of admin is 468 hours a year. With Kiwi Dynamics, that drops to about 52.

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*Based on 9 hours a week of admin at Kiwi Dynamics' typical 80% automation rate. Your number may vary, the calculator uses your own.

Questions

FAQ

What's the realistic timeline for AI personalisation with a optometry practice?

Most optometry practices have their first usable slice in week 5 or 6. We'd rather ship narrow and real than broad and aspirational – your team gets to use the thing well before the engagement is "done".

What does AI personalisation cost for a optometry practice?

Pilots start from a fixed scope priced to land a measurable result inside 6 weeks. Pricing depends on data volume, integration complexity, and whether you need us on managed services afterwards. We'll quote precisely after a 30-minute scoping call.

Do you have proof this works for optometry practices?

Direct case study: Conversion lift of 18-32% over generic site experiences. Happy to walk you through full numbers on a call.

What happens if we want to swap a vendor out later?

AI personalisation is built behind a small adapter layer specifically so swapping a model provider or a data source is a one-day job, not a re-architecture. Claude, Vercel Edge, Postgres, Klaviyo are our defaults, but the build is intentionally portable.

Twenty minutes, your call.

You describe what's broken. We'll tell you what we'd actually do about it.

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Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.