AI personalisation for optometrists.
Built for the optometry practice who's already tried the off-the-shelf option and bounced off it.
Made for New Zealand paperwork.
Personalised offers timed around school terms, public holidays and the local events your customers actually plan around.
- Four school terms a year
- 11 public holidays, plus yours
- Serious breaches get reported
Eye test recalls, bookings and patient messages handled automatically, with patient information protected under the Privacy Act 2020.
Where optometry practices actually lose hours and dollars.
Optometrists balance eye tests, recalls, and frame sales, with recall reminders often the first thing to slip.
Recall reminders and insurance or funding queries are the recurring admin load behind every optometry front desk.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
The shape of the result for optometry practices: Conversion lift of 18-32% over generic site experiences. Built on Claude, hardened with the rest of the stack as it scales. Kiwi Dynamics
Questions optometry practices ask
What happens if we want to swap a vendor out later?
AI personalisation is built behind a small adapter layer specifically so swapping a model provider or a data source is a one-day job, not a re-architecture. Claude, Vercel Edge, Postgres, Klaviyo are our defaults, but the build is intentionally portable.
Do you have proof this works for optometry practices?
Direct case study: Conversion lift of 18-32% over generic site experiences. Happy to walk you through full numbers on a call.
What's the realistic timeline for AI personalisation with an optometry practice?
Most optometry practices have their first usable slice in week 5 or 6. We'd rather ship narrow and real than broad and aspirational - your team gets to use the thing well before the engagement is "done".
Does it keep up with KiwiSaver changes?
It has to. The minimum employer contribution rose to 3.5 per cent on 1 April 2026 and rises to 4 per cent on 1 April 2028.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
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