There is a version of AI personalisation that gyms buy off a shelf and quietly stop using inside a month. Then there's the version that's wired into your real workflow, owned by a person on your team, and still in use a year later. We only build the second one.
AI personalised CX, built around how a gym actually works.
Our goal is to give gyms a three-day weekend, so people can spend more time with their families and the people they love :)
What AI personalisation actually does
Every customer sees the right product, message, and offer - based on what they've bought, browsed, and asked. Built on first-party data, no creepy tracking required.
- 01 Per-customer recommendations across web and email
- 02 Dynamic landing pages tailored to traffic source
- 03 Lifecycle messaging triggered by real behaviour
- 04 GDPR + NZ Privacy Act compliant by default
Built on: Claude Vercel Edge Postgres Klaviyo
Without Kiwi Dynamics
With Kiwi Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI personalisation runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for gyms first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI personalisation compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
What years of building for gyms taught us.
- Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
- Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
How we build AI personalisation for gyms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a gym business, so value lands before the build is finished. AI personalised CX.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing gyms the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for gyms
Conversion lift of 18-32% over generic site experiences. For gyms, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
When does AI personalisation actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a gym - so the savings start landing before the rest of the build is finished.
How do you price AI personalisation engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most gyms are surprised how small the first cheque is.
Do you have proof this works for gyms?
Direct case study: Conversion lift of 18-32% over generic site experiences. Happy to walk you through full numbers on a call.
Will this run on our own infrastructure?
Yes, where it makes sense. AI personalisation can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude, Vercel Edge, Postgres, Klaviyo but the architecture supports your existing platform choices.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.