There is a version of AI personalisation that gyms buy off a shelf and quietly stop using inside a month. Then there's the version that's wired into your real workflow, owned by a person on your team, and still in use a year later. We only build the second one.
What AI personalisation actually does
Every customer sees the right product, message, and offer – based on what they've bought, browsed, and asked. Built on first-party data, no creepy tracking required.
- 01 Per-customer recommendations across web and email
- 02 Dynamic landing pages tailored to traffic source
- 03 Lifecycle messaging triggered by real behaviour
- 04 GDPR + NZ Privacy Act compliant by default
Built on: Claude Vercel Edge Postgres Klaviyo
Without Kiwi Dynamics
With Kiwi Dynamics
Field notes
What years of building for gyms taught us.
- Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
- Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
How we build AI personalisation for gyms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a gym business, so value lands before the build is finished. AI personalised CX.
Talk to usThe outcome for gyms
Conversion lift of 18-32% over generic site experiences. For gyms, that almost always shows up as fewer interruptions and a calmer week, not a dashboard chart.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
When does AI personalisation actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a gym – so the savings start landing before the rest of the build is finished.
How do you price AI personalisation engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most gyms are surprised how small the first cheque is.
Do you have proof this works for gyms?
Direct case study: Conversion lift of 18-32% over generic site experiences. Happy to walk you through full numbers on a call.
Will this run on our own infrastructure?
Yes, where it makes sense. AI personalisation can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude, Vercel Edge, Postgres, Klaviyo but the architecture supports your existing platform choices.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.