AI personalisation for builders.
The version of AI personalisation that building companies still use a year after launch.
Made for New Zealand paperwork.
Personalised offers timed around school terms, public holidays and the local events your customers actually plan around.
- Four school terms a year
- 11 public holidays, plus yours
- Restricted work needs an LBP
Records of Building Work, photos and variations organised as the job runs, ready for the code compliance certificate.
Already buried in admin? We'll sort the first workflow for you :)
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Where most building companies engagements actually deliver value.
Builders run multiple sites at once, and the paperwork behind each one grows faster than anyone has time to manage.
Variations, supplier orders, and client updates are the admin layer that determines whether a build stays on schedule.
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Small team.
Real systems.
Zero fluff.
What AI personalisation covers
What changes for building companies after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided.
- Per-customer recommendations across web and email
- Dynamic landing pages tailored to traffic source
- Lifecycle messaging triggered by real behaviour
- GDPR + NZ Privacy Act compliant by default
- No AI theatre
- No annual contracts
Straight answers
Will this run on our own infrastructure?
Yes, where it makes sense. AI personalisation can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude, Vercel Edge, Postgres, Klaviyo but the architecture supports your existing platform choices.
Can you walk us through a comparable build?
Yes - on the first call we'll pick the closest engagement we've shipped to what you're describing and walk through the outcome, the headcount and the time it took. Conversion lift of 18-32% over generic site experiences.
Do you do hourly billing or fixed price?
Fixed price for the pilot, every time. After that it's your call - fixed price per milestone or a small monthly retainer for ongoing iteration. We don't run open-ended T&M because it disincentivises us from finishing.
Will it work alongside Fergus or Tradify?
We build around the tools you already run instead of replacing them. Fergus and Tradify are both job management tools built in New Zealand for trades.
Do you work with Xero?
Yes. Xero is one of the systems we build around, and we connect to the other tools you already run rather than asking you to switch.
Talk to us about AI personalisation
StartContact us
Tell us what you're trying to do and we'll reply with how we'd build it, no obligation.
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