When a law firm asks us about AI outreach, the first question we put back is the same one every time: which part of your week, if it disappeared, would change how you feel on a Friday? We start the build from that answer.
Law firms · Applied AI
Outreach at human quality, machine scale, built around how a law firm actually works.
What AI outreach actually does
Multi-channel outreach run by an AI agent — email, LinkedIn, SMS — that reads like a real person who's actually done their homework. Built for teams who want top-of-funnel growth without burning a BDR on busywork.
- 01 Channel mix tuned per persona — email-first, LinkedIn-first, or both
- 02 Reads each prospect's site, LinkedIn, recent posts before writing
- 03 Real conversation threading — replies feel continuous, not robotic
- 04 Compliance baked in: NZ Spam Act + global unsubscribe handling
Built on: Claude for message generation LinkedIn / Smartlead / Instantly for delivery Apollo + Clay for enrichment Custom guardrails for tone and compliance
The honest read
Where most law firms engagements actually deliver value.
- Law firms bill for judgement, but a huge share of the week still goes on intake, document review, and status updates.
- New matter intake and routine client updates are the two places firms lose the most billable time to admin.
How we build AI outreach for law firms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a law firm business, so value lands before the build is finished. Outreach at human quality, machine scale.
Talk to usThe outcome for law firms
If we build the right slice first, law firms feel the difference inside the first month. Replaced a 3-person outreach team for an NZ infrastructure consultancy — 5× the volume, same close rate.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
When does AI outreach actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for a law firm – so the savings start landing before the rest of the build is finished.
How do you price AI outreach engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most law firms are surprised how small the first cheque is.
Do you have proof this works for law firms?
Direct case study: Replaced a 3-person outreach team for an NZ infrastructure consultancy — 5× the volume, same close rate. Happy to walk you through full numbers on a call.
Will this run on our own infrastructure?
Yes, where it makes sense. AI outreach can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude for message generation, LinkedIn / Smartlead / Instantly for delivery, Apollo + Clay for enrichment, Custom guardrails for tone and compliance but the architecture supports your existing platform choices.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.