AI outreach for gyms.
Outreach at human quality, machine scale, built around how a gym actually works.
Spots members going quiet and follows up personally, timed around school holidays and the start of each term.
Gyms need software built around their week, not against it.
Gyms and studios live or die on membership retention, and most churn happens quietly, weeks before someone cancels.
Lead follow-up, trial conversion, and renewal reminders are the levers that decide a gym's membership numbers.
Knows the New Zealand rules.
Personal outreach written for each business and town, not a mail merge, with every message approved before it sends.
- Four school terms a year
- Serious breaches get reported
- KiwiSaver now 3.5 per cent
On the tools or running at scale, the admin still eats the week :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Built differently, on purpose.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Less admin.
More weekend.
No theatre.
What AI outreach covers
The shape of the result for gyms: Replaced a 3-person outreach team for an NZ infrastructure consultancy - 5× the volume, same close rate.
- Channel mix tuned per persona - email-first, LinkedIn-first, or both
- Reads each prospect's site, LinkedIn, recent posts before writing
- Real conversation threading - replies feel continuous, not robotic
- Compliance baked in: NZ Spam Act + global unsubscribe handling
- No shelfware or licences you do not use
- No annual contracts
How much is the admin really costing you?
Nine hours a week of admin is 468 hours a year. That could drop to about 52.*
*Illustrative, based on 9 hours a week of admin at a typical 80% automation rate. The calculator uses your own numbers.
Good questions, answered
Anyone else in this space using AI outreach?
Plenty. Replaced a 3-person outreach team for an NZ infrastructure consultancy - 5× the volume, same close rate. The interesting question is rarely "does it work" - it's "is your team ready to use the output." That's what we'd scope on the call.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Who owns the code and the model setup?
You do, on delivery. We deploy AI outreach into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude for message generation sits in your account too - we don't operate it from ours.
Does scheduling handle public holidays?
It should. New Zealand has 11 national public holidays, including Matariki, plus a regional anniversary day that depends on where your business is.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
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