When a building company asks us about AI outreach, the first question we put back is the same one every time: which part of your week, if it disappeared, would change how you feel on a Friday? We start the build from that answer.
Building companies · Applied AI
Outreach at human quality, machine scale, built around how a building company actually works.
What AI outreach actually does
Multi-channel outreach run by an AI agent — email, LinkedIn, SMS — that reads like a real person who's actually done their homework. Built for teams who want top-of-funnel growth without burning a BDR on busywork.
- 01 Channel mix tuned per persona — email-first, LinkedIn-first, or both
- 02 Reads each prospect's site, LinkedIn, recent posts before writing
- 03 Real conversation threading — replies feel continuous, not robotic
- 04 Compliance baked in: NZ Spam Act + global unsubscribe handling
Built on: Claude for message generation LinkedIn / Smartlead / Instantly for delivery Apollo + Clay for enrichment Custom guardrails for tone and compliance
Field notes
What years of building for building companies taught us.
- Builders run multiple sites at once, and the paperwork behind each one grows faster than anyone has time to manage.
- Variations, supplier orders, and client updates are the admin layer that determines whether a build stays on schedule.
How we build AI outreach for building companies.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a building company business, so value lands before the build is finished. Outreach at human quality, machine scale.
Talk to usThe outcome for building companies
What changes for building companies after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. Replaced a 3-person outreach team for an NZ infrastructure consultancy — 5× the volume, same close rate.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
How long does AI outreach take to ship for building companies?
We aim for a working pilot inside 4-6 weeks – narrow scope, real building companies data, measurable outcome. From there it's another 6-8 weeks of hardening before you'd consider it production. Full rollouts (multiple sites, multiple teams) typically land in 3-4 months.
Are there hidden costs we should plan for?
Three to know about: model/API spend (which we set up under your own account, not ours, so you see and control it), any new SaaS subscriptions we recommend, and your team's time during rollout. We surface all three in the quote so there are no surprises.
Anyone else in this space using AI outreach?
Plenty. Replaced a 3-person outreach team for an NZ infrastructure consultancy — 5× the volume, same close rate. The interesting question is rarely "does it work" – it's "is your team ready to use the output." That's what we'd scope on the call.
Who owns the code and the model setup?
You do, on delivery. We deploy AI outreach into your own cloud account where possible, with the model setup, prompts, evals and integration code all checked into a repo you own. Claude for message generation sits in your account too – we don't operate it from ours.
Skip the pitch.
Tell us the workflow and we'll come back with what we'd build first.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.