AI lead reactivation for optometrists.
Wake up cold pipeline, built around how an optometry practice actually works.
Eye test recalls, bookings and patient messages handled automatically, with patient information protected under the Privacy Act 2020.
Optometry practices run their businesses unlike anyone else.
Optometrists balance eye tests, recalls, and frame sales, with recall reminders often the first thing to slip.
Recall reminders and insurance or funding queries are the recurring admin load behind every optometry front desk.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. With the right workflow automated, nine hours of admin a week could drop to about one.*
*Illustrative example only, based on 9 hours a week of admin falling to about 1 hour a week. Actual results vary by workflow and business.
Not your typical AI agency.
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
What changes for optometry practices after this lands: the work that used to need a person stays done, the work that needs a person gets done with their attention undivided. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. Kiwi Dynamics
How it works in New Zealand
We find the one workflow costing optometry practices the most hours, ship a working slice into production in weeks, prove it pays for itself, then harden it and hand it over.
From one-person trades to national organisations, we find the hours :)
Quotes with GST, consent paperwork, LBP records and health and safety logs: the admin every New Zealand trade business carries.
*Illustrative example based on nine hours a week of admin. Actual results vary by workflow and business.
Good questions, answered
Will this run on our own infrastructure?
Yes, where it makes sense. AI lead reactivation can sit entirely in your cloud account, with model calls routed through endpoints you control. We default to Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups but the architecture supports your existing platform choices.
How do you price AI lead reactivation engagements?
Fixed-scope pilots first, then either project pricing or a small monthly retainer for the ongoing work. No long lock-ins, no 18-month black-box deals. Most optometry practices are surprised how small the first cheque is.
When does AI lead reactivation actually pay back?
Inside the first quarter, in our experience. We pick the first slice specifically because it's the highest-leverage workflow for an optometry practice - so the savings start landing before the rest of the build is finished.
What does the Privacy Act 2020 mean for AI?
The same rules apply as for any system holding personal information. A breach that could cause serious harm must be reported to the Privacy Commissioner, who expects it within 72 hours.
Can it keep track of ACC levies?
Yes. ACC work levies are set by the classification unit your work falls under, and self-employed people are invoiced after filing their tax return.
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