Most law firms we talk to aren't short of dashboards or tools - they're short of an hour back in the week. That's the lens we put on AI lead reactivation: not a tech showcase, but a careful look at the one or two workflows where a law firm is paying for the same problem to be solved twice.
For law firms who want results in weeks, not a year-long transformation programme.
Our goal is to give law firms a three-day weekend, so people can spend more time with their families and the people they love :)
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale - researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Without Kiwi Dynamics
With Kiwi Dynamics
What you actually get
Every engagement is scoped and quoted up front. This is what is in the box.
- A working pilot, in productionNot a prototype on someone's laptop. The first slice of AI lead reactivation runs against real work within weeks.
- Your data stays yoursIt runs on your accounts and your tools. If we part ways you keep the system and everything in it.
- The workflow mapped before codeWe write down what good looks like for law firms first, so nobody is guessing at handover.
- Support after it landsThe people who built it stay reachable when the business changes shape around it.
How AI lead reactivation compares
The two things most businesses do instead, and where each one runs out.
| Hiring for it | An off-the-shelf tool | Kiwi Dynamics | |
|---|---|---|---|
| Fit to how you work | Fits perfectly, costs a salary | You bend your process to suit the tool | Built around the workflow you already run |
| Time to something useful | Immediate, and permanent | Quick to switch on, slow to make fit | A working slice in weeks, then hardened |
| Who owns the data | You do | The vendor, on the vendor's terms | You do, in your own accounts |
| When it breaks | That person sorts it, if they are in | A support queue and a ticket number | The people who built it |
| What it costs | A salary, every year, forever | Per seat, forever, used or not | Scoped and quoted up front |
The friction law firms hit that other industries don't.
- Law firms bill for judgement, but a huge share of the week still goes on intake, document review, and status updates.
- New matter intake and routine client updates are the two places firms lose the most billable time to admin.
How we build AI lead reactivation for law firms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a law firm business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usHow the work runs
- Find the one workflowWe look for the job costing law firms the most hours or the most leads, and deliberately ignore the rest for now.
- Ship a working sliceA narrow version goes into production in weeks, against real work, so the value shows up before the build is finished.
- Prove it, then widenWe measure it against what the work cost before. If it does not pay for itself, we say so rather than scaling it.
- Harden and hand overLogging, fallbacks and a real handover, so it keeps running when we are not in the room.
The outcome for law firms
We'd call the engagement a success when law firms are using the system without thinking about us. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
FAQ
How fast could we have AI lead reactivation in production?
Eight to ten weeks for most law firms. Faster if your data is in good shape and slower if we're untangling a legacy integration first. We'll give you a realistic number on the scoping call rather than the optimistic one.
What does AI lead reactivation cost for a law firm?
Pilots start from a fixed scope priced to land a measurable result inside 6 weeks. Pricing depends on data volume, integration complexity, and whether you need us on managed services afterwards. We'll quote precisely after a 30-minute scoping call.
Do you have proof this works for law firms?
Direct case study: An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. Happy to walk you through full numbers on a call.
What if our law firm doesn't have any data ready?
Most don't. Getting the data into shape - ingestion, cleaning, the lightweight contracts you need before any model is useful - is part of the engagement. For AI lead reactivation specifically, we typically run that work on Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups and assume messy starting conditions from day one.
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it - no obligation.