Most law firms we talk to aren't short of dashboards or tools – they're short of an hour back in the week. That's the lens we put on AI lead reactivation: not a tech showcase, but a careful look at the one or two workflows where a law firm is paying for the same problem to be solved twice.
Law firms · Applied AI
For law firms who want results in weeks, not a year-long transformation programme.
What AI lead reactivation actually does
Your CRM is sitting on a graveyard of old leads that went quiet. An AI reactivation agent works through them at scale – researches what's changed at their business, writes a relevant re-entry message, and only books a meeting when there's a real reason to reconnect.
- 01 Scores every dormant lead by reactivation likelihood
- 02 Detects buying-trigger events (funding, hiring, product launches)
- 03 Personalised re-entry message referencing what's actually changed
- 04 Reports back which leads to bin and which to call this week
Built on: Claude for research + writing Clay / Apollo for signal data HubSpot / Salesforce / Pipedrive Slack digest of warm wake-ups
Without Kiwi Dynamics
With Kiwi Dynamics
What gets in the way
The friction law firms hit that other industries don't.
- Law firms bill for judgement, but a huge share of the week still goes on intake, document review, and status updates.
- New matter intake and routine client updates are the two places firms lose the most billable time to admin.
How we build AI lead reactivation for law firms.
We scope narrow, ship a working pilot, then harden it into production. The first slice is the highest-leverage workflow for a law firm business, so value lands before the build is finished. Wake up cold pipeline.
Talk to usThe outcome for law firms
We'd call the engagement a success when law firms are using the system without thinking about us. An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep.
Not your typical AI agency.
Honest about what AI can and cannot do
Ships the one workflow that pays for itself
Hours given back, never the size of the invoice
*Every engagement is scoped and quoted up front. Results vary by workflow and business.
Questions
FAQ
How fast could we have AI lead reactivation in production?
Eight to ten weeks for most law firms. Faster if your data is in good shape and slower if we're untangling a legacy integration first. We'll give you a realistic number on the scoping call rather than the optimistic one.
What does AI lead reactivation cost for a law firm?
Pilots start from a fixed scope priced to land a measurable result inside 6 weeks. Pricing depends on data volume, integration complexity, and whether you need us on managed services afterwards. We'll quote precisely after a 30-minute scoping call.
Do you have proof this works for law firms?
Direct case study: An Auckland agency reactivated 18 deals worth $340k from 2,000 'dead' CRM leads in a single 6-week sweep. Happy to walk you through full numbers on a call.
What if our law firm doesn't have any data ready?
Most don't. Getting the data into shape – ingestion, cleaning, the lightweight contracts you need before any model is useful – is part of the engagement. For AI lead reactivation specifically, we typically run that work on Claude for research + writing, Clay / Apollo for signal data, HubSpot / Salesforce / Pipedrive, Slack digest of warm wake-ups and assume messy starting conditions from day one.
Get in touch
Talk to us about this
Tell us what you're trying to do and we'll reply with how we'd build it — no obligation.